Guides / Website pre-launch checklist

Website pre-launch checklist

A practical, evidence-based checklist to run before you share a new website or MVP.

Content and clarity

• Does the page say what it is in one sentence?
• Is there one clear primary action?
• Are there placeholder strings left (Lorem ipsum, TODO, coming soon)?
• Are claims specific and verifiable rather than generic superlatives?

Mobile

• Is a viewport meta tag present with width=device-width?
• Do images have width and height attributes?
• Does the layout avoid fixed pixel widths that break on narrow screens?

Accessibility basics

• Do images have alt text (or empty alt for decorative images)?
• Do form controls have labels?
• Is the page language set?
• Is the focus outline visible?

Technical SEO and sharing

• Is there a unique title and meta description?
• Is noindex absent on public pages?
• Are Open Graph and Twitter card tags present?

Performance

• Are scripts deferred or async where possible?
• Are offscreen images lazy-loaded?
• Is the page weight reasonable?

Security and privacy signals

• Is the site served over HTTPS?
• Are there any obvious secret-like strings in client-visible assets?
• Are privacy and terms links present where relevant?